Leads

What If You Could Focus Your Marketing Dollars On The People Most Likely To Buy Or Sell Next?

Every day, uncover the people in your market showing the strongest signals of a possible real estate transaction.

Focus more of your marketing on the people whose behavior suggests a real estate decision may already be developing.

Seven quick questions. About two minutes.
The problem with lists

Most real estate prospecting starts with a list.

High-equity homeownersAbsentee ownersOwned their home for yearsExpired listings

Those can all be useful indicators. But they still leave one very important question unanswered:

What are those people actually doing right now?

Homeboss Leads looks for recent online real estate research behavior and intent signals in your market. Then we score the opportunities we identify so you can concentrate more of your attention, and your marketing dollars, on the people showing stronger current intent.

Not every prospect deserves the same marketing dollar

Imagine three people in the same ZIP code.

Would you spend the same amount of money marketing to all three? Probably not.

Homeowner A72Active consideration
Homeowner B84Active consideration
Homeowner C94Near-term intent

That’s the idea behind Homeboss Leads. We identify recent online real estate research behavior and intent signals and use those signals to assign an Intent Score. The stronger the current intent, the more attention the opportunity deserves.

The Intent Score is not a guarantee that someone will transact, and a score of 90 does not mean there is a 90% probability of a transaction. It is a way to help you prioritize opportunities based on the strength of the current behavior we’re seeing.

A 70 isn’t necessarily too early

It may be early enough to matter.

When someone reaches the actionable range, we’re seeing the kinds of behavior and intent that suggest a real estate decision may be developing. They may not be ready to make that decision today.

That’s not necessarily bad news. It can give you something extremely valuable: time.

  • Time to get your name in front of them.
  • Time to establish familiarity.
  • Time to deliver multiple messages.
  • Time to give them reasons to respond.
  • Time to be there before the decision becomes immediate.
The goal isn’t to find them the day they decide

The goal is to be in front of them before they decide.

That changes how prospecting works.

Instead of waiting until someone fills out a form on a lead portal, and potentially sends the same request to several agents, you have an opportunity to begin putting relevant messages in front of them while the decision is still developing.

Being early only pays off if you stay in front of them.

Nobody can tell you the exact week a homeowner decides to list or a buyer starts calling agents. What you can control is whether your name is the one they’ve been seeing all along.

That’s why every Homeboss campaign runs for 16 weeks. You stay present while the decision takes shape, so when they’re ready to talk, you’re the agent they already recognize.

Then let them raise their hand

Eight prebuilt postcards. One setup. Sixteen weeks.

Once an opportunity reaches the point where we recommend investing direct-mail dollars, Homeboss makes the execution simple. The campaigns are already created inside the Homeboss direct-mail portal.

  • No postcard copy to write.
  • No campaign to design.
  • No sequence to figure out.

You set it up once and the campaign runs automatically.

8Prebuilt 6×9 postcards
Every 2 weeksOne card per mailing
~16 weeksFull recommended campaign
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Setup~16 weeks
Why eight messages?

Because one postcard isn’t a marketing campaign.

Someone may receive your first message before they’re ready. Then they see you again. And again. And again. As their real estate decision becomes more important, your name becomes increasingly familiar. Consistency gives you the opportunity to be there when their timing catches up with their intent.

When they raise their hand, you know why

Turn a cold opportunity into an inbound conversation.

Most of our campaigns use a QR-code call to action designed to encourage the prospect to respond. When someone scans the QR code, you typically receive a text notification within approximately 60 seconds.

There is a major difference between calling someone out of nowhere and following up with someone who has just responded to one of your messages. They raised their hand. You know which message interested them. And you have a logical reason to begin the conversation.

When that text arrives, you’ll know:

  • Who responded.
  • How to reach them.
  • And importantly, which postcard they responded to.

That gives you context for the conversation.

Instead of making a completely cold call, you’re following up with someone who just took an action.

What do you actually receive?

A name and address, every time.

If we don’t have both, we don’t deliver it as a lead. We also skip trace every opportunity to identify additional available contact information.

Name and addressAlways included
Phone numberWhen available
Email addressWhen available
AgeWhen available

Skip-trace data varies, so we cannot guarantee that every lead will contain every field.

One agent. One ZIP. One lead type.

Homeboss Leads are exclusive.

Homeboss does not simultaneously sell the same Seller lead stream in the same ZIP code to multiple agents. Once a lead type is reserved in a ZIP code, it remains unavailable to another agent while that membership remains active.

Per ZIP codeOne Seller Leads membership
Per ZIP codeOne Buyer Leads membership
Before we show you the platform

Let’s look at your business and your market.

We don’t believe you should sit through another generic software demonstration. Answer a few quick questions about your business and the market you want to target. Then we’ll prepare a Local Opportunity Review using your actual ZIP code.

It only takes a couple of minutes to get started.